Understanding the responsibilities and daily tasks of a Social Media Specialist
 Collaborative workflows between content creators, designers, and ad specialists
 Building cross-department collaboration (marketing, customer service, sales)
 Tools for streamlining social media management (Trello, and Google Sheet,)

Intro to Brand Building
Why Brand Building is important (Social Media as Brand Building Channel)
Understanding and creating brand identity and voice
How to create consistent branding across platforms
Developing visual and verbal identity in social media posts
Knowing who your target market by creating customer persona

What is USP and why it matters in social media marketing
How to identify your brand’s strengths and differentiate from competitors
Case studies: Successful brands with strong USPs

Menentukan Customer Persona & Kenapa Penting? Gimana Cara Mencari Tahu Customer Persona
Bagaimana Cara dan Membuat Customer Persona
Praktik Membuat Customer Persona

Differences between paid and organic social media strategies
When to use organic vs paid approaches in campaigns
Benefits, and challenges

 What are content pillars and why are they essential?
How to identify and create content pillars for your brand
Building a content calendar that balances promotion, education, engagement, and entertainment
Creating a script for organic Content

Some techniques of persuasive copywriting for social media

Understanding the stages of a social media marketing funnel (Awareness, Consideration, Conversion, Loyalty, advocacy )
Creating content strategies for each stage of the funnel

Building an effective social media schedule for consistency
Best times to post on different platforms (Instagram, TikTok, Facebook, etc.)
Social media tools
Planning social media campaigns: from ideation to execution

Identifying the right Key Opinion Leaders (KOL) and influencers for your brand
Structuring influencer partnerships and setting campaign goals
Managing influencer campaigns from outreach to execution
Measuring success in KOL/influencer campaigns

Introduction and Why Social Media Metrics & Analytics matters?
Introduction & example to social media analytics and KPIs (Key Performance Indicators)
Common Social Media Metrics
Advanced Metrics
Tools for tracking social media performance
How to Calculate Social Media Metrics
Choosing the Right Metrics for Your Goals
Reporting: How to present social media analytics to stakeholders

Introduction to AI-driven social media tools (ChatGPT, Gemini, Canva AI, Perplexity)
How AI can enhance content creation
Future trends: The growing role of AI in social media marketing

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